Chicago Red Dress Party 2010
Corporate Sponsorship Packages

Overview:
The Chicago Red Dress Party is an event dedicated to creating visibility for the HIV/AIDS movement and raising funds to build a stronger and more unified LGBT community. With the color red as an international symbol of HIV/AIDS awareness, we encouraging all attendees regardless of age, gender or sexual orientation to attend the event adorned in a red dress.

Audience Demographics:
We expect to attract a multi-racial, multi-gender, homosexual and heterosexual demographic ranging from age 21-45; a progressive audience who cares about image, personal health and wellness and are physically and socially active.

Known to be one of the most brand conscious and brand loyal minority groups in the United States, with an annually spending power exceeding $712 billion (National Gay and Lesbian Chamber of Commerce), the LGBT community supports businesses who support them.

Projected Attendance:
Based on the success of other events in other major US cities (Seattle, Portland, San Francisco Detroit), we expect to attract 750-1,000 attendees.

PRESENTING SPONSOR - $5,000.00
• All benefits listed below (Platinum Sponsorship).
• Twenty (20) total general admission tickets to event.
• Five (10) total VIP tickets to event.
• Press release announcing sponsorship.
• Mention in video PSA.
• Verbal Recognition from event podium.
• Exclusive logo-inclusive acknowledgment in video projections during event.
• “Sponsored by (designation with logo)” on all print collateral including; Posters, Postcards, event sponsorship banners, tickets, personal invitations, marketing stickers, media ads, thank you cards, billboard, step and repeat.
• First bid opportunity for 2011 Chicago Red Dress Party.
• Category exclusive rights.

PLATINUM SPONSOR - $2,000.00
• All benefits listed below (Gold Sponsorship).
• Fifteen (15) total general admission tickets to event.
• Five (5) total VIP tickets to event.
• Logo inclusion chicagoreddressparty.org home page.
• logo-inclusive and level exclusive acknowledgment in video projections during event.
• Mention in all press releases.
• Company logo on red carpet entry step and repeat.

GOLD SPONSOR - $1,000.00
• All benefits listed below (Silver Sponsorship).
• Ten (10) total general admission tickets to the event.
• Two (2) VIP tickets to the event.
• Logo inclusion in print media ads.
• Sponsorship announcement on Facebook, Myspace, Twitter, monthly e-newsletter.
• Logo inclusion on chicagoreddressparty.org sponsorship webpage.
• Logo inclusion in all outgoing e-mails from chicagoreddressparty.org.

SILVER SPONSOR - $500.00
• All benefits listed below (Bronze Sponsorship).
• Five (5) total general admission tickets to the event.
• Recognition in print collateral (posters and postcards).

BRONZE SPONSOR - $250.00
• Two (2) general admission tickets to the event.
• Signage at the event.
• Recognition on web “sponsor page”.

The Equality Project | 3506 Broadway, Chicago, IL 60657 | P:: 773.413.9695